Gruppo Cerdisa Ricchetti at Cersaie 2024

GCR will showcase its new collections in Hall 30, Stand C84-C88.

Unlike previous years, the three brands - Cerdisa, Ricchetti, and Roberto Cavalli Home Luxury Tiles - will be featured together in a single, larger stand of 360 square meters, compared to the approximately 270 square meters of the two separate stands in 2023. This expanded space will highlight the synergy between the collections.

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The product will take center stage, highlighted through geometric cuts designed to emphasize the shapes, color combinations, and three-dimensional structures of the ceramic surfaces on display. The lighting design will follow these structural geometries, accentuating the spaces with illuminated cuts on the floor, walls, and ceiling.

The area will feature large abstract art pieces - ceramic compositions that showcase the endless possibilities of combining the numerous GCR collections. The spacious stand will also allow visitors to observe and touch large porcelain stoneware surfaces installed on floors, walls, and large volumes placed at the center of the exhibition. This will offer visitors a fully immersive experience, engaging both visually and tactilely. The carefully curated mini-sets, enriched with selected furniture pieces, will immerse the viewer in a space free from preconceived notions, allowing creativity to flow freely.

The series launching at Cersaie 2024 will include the innovative Glomera by Cerdisa and the brand-new Savanna Majesty by RCHLT. Visitors will also be able to admire collections launched at Coverings 2024, such as the fusion of slate and quartzite in Slatestone by Cerdisa, the Mediterranean stone in Salentina by Ricchetti, and the romantic Pearls by Ricchetti, silky to the eye and touch.

GCR invites you to Cersaie 2024 to explore the new collections in an elegant and minimalist space, where you can personally experience the surfaces and discover all their material and visual nuances.

CREDITS
Concept design GCR Marketing Dept. – www.ricchetti-group.com
Architectural and styling design Buildest – www.buildest.it  
Booth setup Magnani S.r.l. – www.fm-store.it 
Tile laying Viterbo Posa 
Garden design Hydroplants Landscape Design – www.hydroplants.it 
Light design Baccarani e Torri S.r.l. – www.baccaranietorri.com